WebRTC is an exciting new technology that enables users to make voice and video calls directly from a native browser with no plugin or client required. Many organizations view WebRTC as a potentially disruptive communication solution for users inside and outside the enterprise.
WebRTC Benefit Examples
- Improve productivity and team collaboration through ubiquitous use of ‘clientless’ Web-based video inside and outside the enterprise
- Enhance flexible working and business continuity scenarios by enabling internet calling for remote workers
- Bring calls “on-net” to reduce communications costs
- Reduce IT costs with low maintenance “super thin” unified communications clients
- Transform customer intimacy with Web-based voice and video interactions
The Integration Challenge for Enterprises
Despite its many possibilities, WebRTC may be difficult for enterprises to implement, as existing corporate telephony and video infrastructures do not use or conform to many of the advanced standards being presented by current browser implementations of WebRTC. An architectural approach is needed to enable WebRTC to integrate seamlessly with existing SIP-based voice, video and messaging systems.
Benefits of Thrupoint WebRTC to SIP Interworking
Thrupoint’s WebRTC solutions provide the signaling interworking, media transcoding and applications you need to connect the UC network you have today with the Web-based UC experience you want tomorrow. Benefits include:
- Large-scale upgrades and equipment forklifts are not required to integrate WebRTC
- IT avoids costs and security risks associated with traditional communication clients and web-based plugins
- Employees can access real-time communications capabilities from their personal mobile devices within public or corporate locations, even for VDI implementations
- Communications components can be embedded within business applications more simply and rapidly than ever before
- B2B and B2C interactions can be transformed as customers get secure, on-network voice/video access to the enterprise directly from the native browser
For more detailed product information check out our page for Thrupoint Fusion Client SDK.
Juice Developer Program Coming Soon!
Juice Beta is aimed at Web developers who are looking to:
- Embed voice and video communications into Web apps as simply as possible
- Integrate unified communications (UC) with enterprise and social apps like Salesforce, Facebook and LinkedIn
- Avoid thinking about signaling for web-based collaboration
- Avoid intricacies of WebRTC API
- Connect WebRTC to traditional enterprise communication endpoints including VoIP, mobile and landline (PSTN) devices
- Build communication-enabled apps to enhance B2C collaboration with customers
Transforming Customer Intimacy with WebRTC and Thrupoint
Imagine if your customers could communicate in real-time with your business using any device that supports a WebRTC-enabled browser, with no plugin or client download required. An external user could click on your website to initiate a video chat with a customer-facing representative inside your enterprise who is using a high-end Polycom phone or perhaps a Lync video client.
Thrupoint enables enterprises to leverage WebRTC in innovative ways that link into their existing contact center and customer facing applications. Thrupoint’s APIs for WebRTC to SIP interworking enable IT developers to rapidly build, deploy and manage applications that enhance customer intimacy and work in unison with existing enterprise infrastructures. Such applications can be extended to existing contact center, CRM and sales force automation solutions.
Thrupoint UC Tablet Applications for Enhanced Compliance
Tablets are fast becoming the preferred mobile computing option: ultra-portable devices that support multimedia communications from any location. Tablets and WebRTC communications are a natural match, and now Thrupoint is working on WebRTC applications that turn the tablet into a secure, powerful UC portal.
These UC tablet applications will provide single-screen access to a host of enterprise communications and collaboration tools including voice, video, IM and text messaging, corporate directory access, presence awareness and CRM applications. Multi-media interactions can be recorded to address compliance requirements for the financial services and healthcare industries, such as the Dodd-Frank Act and Health Insurance Portability and Accountability Act. Each communication session is encrypted, and strict policy control ensures that customers have access only to a pre-defined pool of enterprise contacts.
An employee can see the presence status of clients and colleagues and communicate with them in multiple ways. When a call is initiated with a customer, relevant client data such as CRM records, portfolio performance, call history and recorded conversations are at the employee’s fingertips within the tablet application. The employee can use n-way calling to add additional people or experts to a call with a customer, as well as easily and safely transfer documents to the customer or stream sensitive information via a video feed without leaving a persistent copy on the customer’s tablet. The option for either party to leave and retrieve visual voicemail messages is also included.
Thrupoint UC tablet applications are slated for availability in 2013.